BCom 1st Year Models and Processes of Communication Question Answers

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BCom Models and Processes of Communication Question Answers

Q. 1. Explain the meaning and components of communication process.

or, What is meant by communication process? What are its components?

Ans. MEANING OF COMMUNICATION PROCESS

Communication is a process of transmitting information from one person to another. Communication process is the way through which a message is transmitted and responded. It starts from the origin of information and ends with the response of message. The ways for sending information are known as communication models.(Models & Processes of Communication Answers)

ELEMENTS OF COMMUNICATION PROCESS (OR MAIN CONCEPTS OF COMMUNICATION PROCESS

1. Idea-The Source of Information: Every message begins with an idea. Every idea refers to some context which becomes a source of information. In communication process, the sender of information is known as a source of information. Therefore, sender should be well informed and acquainted with the message.(Models and Processes of Communication Notes Study Material)
2. Encoding (Sender): Sender of message is to encode the idea into a message. Encoding means giving a clear shape to an idea and converting it into language or symbols. Mary factors influence the encoder.
3. Decoding (Receiver): Decoder is the person who receives a message from sender. He decodes the message (he extracts the meaning from language or symbols or encoded message). The receiver of a message is called decoder also because he decodes the message.
4. Channel: Channel means the way or medium by which a message is transmitted. It may be non-verbal, verbal or written.
5. Feedback: Feedback means the response of message. It implies the effect of message upon receiver. After getting a message, the receiver is supposed to respond it in the same way. Lack of response is also a form of feedback. Communication process comes to an end with feedback because it enables the sender to evaluate the effectiveness of message.

Q. 2. Explain and illustrate different models of communication.

or, State the meaning of communication. What are the important models of communication?

Ans. MEANING AND MODELS OF COMMUNICATION

Communication means the process of transmitting information from one person to another. The way and channel in which a message is so transmitted, is called communication process. There are different models of Communication. Important models are as follows:

A. Shammon-Weaver Model

This model was formulated in 1947 by the famous scientist Clandi Shammon and Waren Weaver. According to this model, communication is process of five components as follows:

1. Information Source: It is the first step of communication process. Idea originating in the mind of sender is said to be the source of information.
2. Transmitter: The sender transforms his idea into a message and sends it to another person. The person who sends such information to others, is called the transmitter.(Models and Processes of Communication Study Material)
3. Noise Source: All the obstacles distorting a message, are known as noises. This model recognises the possibility of noises in communication process.
4. Receiver: The person who receives an information, is called the receiver. He decodes the message to have a better understanding.
5. Destination: Communication process comes to an end at this step. The sender of message gets some feedback from receiver. However, if no feedback is received, communication process comes to an end.

B. Murphy’s Model

According to this model, propounded by prof. H.A. Murphy, there are six components of communication process as follows:

1. Context: Every message begins with context. Context includes country, culture, Organisation and cause of action.
2. Sender: The sender encodes the context into a message. He uses symbols and words that may express the context.
3. Message: Message is the core idea to be communicated. It may be non-verbal or verbal or written.(Models and Processes of Communication Notes)
4. Medium: Medium is a channel through which a messages communicated. It may be a letter or some talk or gestures..
5. Receiver: Receiver is a person who receives a message and decodes it.
6. Feedback: Feedback is the response of message sent by receiver to sender. It may be oral or written.(Models & Processes of Communication Answers)

C. Thill and Bovee Model

According to this model, communication is a process of five phases as follows:

1. Idea: Communication process starts with an idea originating in the mina of sender.(Models and Processes of Communication Question Answers)
2. Encoding: Idea becomes a message: The sender transforms his idea into words or symbols. It may be non-verbal or verbal or written.
3. Transmission: The message is transmitted by sender to receiver. Different channels of transmission may be adopted.
4. Receiver: Receiver is the person who gets a message. He is to understand the message clearly so that he may proceed accordingly.
5. Feedback: The receiver sends feedback to the sender. Communication process comes to an end with feedback.

D. Berlo’s Model

In this model, propounded by D.K. Berlo, There are six stages as follows:

1. Idea originating in the mind of sender, is the source of message.
2. Converting an idea into a message is called encoding.
3. The medium through which a message is sent to receiver, is called channel.
4. Receiver of message translates it into a message so that it may be clearly understood. It is called decoding.(Models & Processes of Communication)
5. Receiver is the person who gets a message.
6. Receiver gives a response of message. It is called feedback.

BCom Models and Processes of Communication Question Answers

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